Our Story / Company History

How We Do It

To bring this mission to life, we’ve built our platform on a simple but powerful principle: it should be easy and rewarding for anyone to participate. That’s why we’ve made it completely free for private individuals to sell their gear; you keep the entire profit from your sale because we take 0% in commission. This approach lowers the threshold for selling and encourages a thriving circular economy.

Furthermore, we believe in empowering every member of our community. Anyone can open their own personal shop on Secondtry. This is your dedicated space to showcase all your products, share stories, and build your own reputation. Whether you’re clearing out a few old lures or are a dedicated gear enthusiast, our platform gives you the tools to turn unused equipment into new opportunities.

Our Core Values

Our platform is more than just a set of features; it’s a community guided by core values:

• Community: We are building a welcoming space where everyone, regardless of experience, can connect, share knowledge, and trade with confidence.
• Sustainability through Reuse: We champion the reuse of quality gear. Every transaction on our platform gives equipment a second chance and reduces the environmental impact of new production.
• Accessibility: We believe fishing should be for everyone. By making gear more affordable and selling free for individuals, we break down financial barriers and get more people out on the water.
• Joy & Transparency: We stand for clear communication and honest deals. The entire process—from listing an item to receiving it—should feel simple, secure, and enjoyable.

Our Vision for the Future

We are striving to become Sweden’s go-to second-hand market for fishing gear—an ecosystem where community, reuse, and the joy of fishing go hand in hand.

Welcome to the community.